Introducing Makeup by ONE DIRECTION

the looks collection

Good news for ONE DIRECTION fans, 1D’s new makeup line–The Looks Collection–created by Markwins, is now officially out in the market! Makeup by ONE DIRECTION is a range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from ONE DIRECTION is fun, bold, often irreverent, with a touch of cheeky mischievousness. Offered at prices that every girl and woman can afford.

The Looks Collection comprises three keepsake tins inspired by One Direction’s globe-conquering albums, “Up All Night”, “Take Me Home” and the latest chart topper, “Midnight Memories”. Each tin comes complete with everything you need to show off your personality. Are you a rock n’ roll girl, a fun party girl or the girl next door? We have just the right collection for you and illustrations to help show you just how to get your perfect look. All your beauty essentials are housed in a LIMITED EDITION collectable keepsake tin with removable sleeve, complete with ONE DIRECTION doodle stencils to decorate your keepsake tin and make it uniquely your own!

Heads will turn in the crowd when you wear Liquilights Glow Gloss, which sparkles brilliantly during the day and illuminates under UV black light after dark. Gloss can be worn alone for a sheer, glittery pop of color, or paired with One Direction crème lipstick for a bolder look.

Four velvety, pigment-rich eye shadows and a bold glitter crème shadow–housed in a travel-ready compact–deliver maximum color payoff, stay put and don’t crease, so you’ll look flawless from day to night. Chubby pencils glide on smoothly, and can be worn as liner, shadow or body crayon. Little Black Dress mascara, a carbon black volumizing formula, adds definition to any eye look.

Nail varnishes in fashion-forward shades, including molten metallics and golden glitter flakes, are formulated for quick drying and long wear.

Bonus One Direction stencils let you adorn your body, your stuff and your friends with doodles, while the line’s ultra-cool, brick motif makes a statement of its own.

midnight memories

Midnight Memories Kit includes:

  • “Through the Dark” – Liquilights Glow Gloss: Electric glitter poppy lip gloss that glows to neon red-orange under UV light
  • 4+1 Eye Shadow Palette in smoky shimmery grays and neutrals:
    • “Little White Lies” – palest warm gray
    • “Don’t Forget Where You Belong” – soft pink shimmer
    • “Half a Heart” – metal gray
    • “Strong” – charcoal black matte shimmer
    • “Midnight Memories” – silver glitter crème
  • “Best Song Ever” – crimson red crème lipstick
  • “Little Black Dress” – volumizing mascara in perfectly black
  • “Right Now” – liquefied metallic steel nail varnish
  • “Better than Words” – blackest black eye and body crayon
  • 5 piece decorator stencil set

take me home

Take Me Home Kit includes:

  • “Kiss You” – Liquilights Glow Gloss: Orange glitter rush lip gloss that glows to neon yellow under UV light
  • 4+1 Eye Shadow Palette in the perfect nude shades:
    • “Back For You” – velvet crème
    • “Change My Mind” – peachy shimmer
    • “C’mon C’mon” – soft taupe
    • “Little Things” – smoky brown
    • “Take Me Home” – golden glitter crème
  • “Last First Kiss” – nude-pink sheer lipstick
  • “Little Black Dress” – volumizing mascara in perfectly black
  • “Live While We’re Young” – multi-dimensional gold glitter nail varnish
  • “I Wish” – warm chocolate brown eye and body crayon
  • 5 piece decorator stencil set

up all night

Up All Night Kit includes:

  • “Taken” – Liquilights Glow Gloss: Powerhouse glitter pink lip gloss that glows to neon orange under UV light
  • 4+1 Eye Shadow Palette in playful blues and versatile neutrals:
    • “More Than This” – soft blushing pink
    • “Gotta Be You” – silvered taupe shimmer
    • “Save You Tonight” – shimmering turquoise blue
    • “Another World” – royal blue shimmer
    • “Up All Night” – sapphire glitter crème
  • “I Should Have Kissed You” – bubblegum pink crème lipstick
  • “Little Black Dress” – volumizing mascara in perfectly black
  • “Na Na Na” – aqua-blue metallic chrome nail varnish
  • “Stand Up” – dark denim eye and body crayon
  • 5 piece decorator stencil set

Makeup by ONE DIRECTION: The Looks Collection will be available worldwide starting in the US. Last month, August, they have already released this makeup line at the following stores:

  • Macy’s
  • Stage Stores
  • Dillards
  • Beauty Brands
  • Lord and Taylor

International release dates are yet to be announced.


For more updates about the makeup by ONE DIRECTION, Like their Facebook Page: http://www.facebook.com/MakeupbyOneDirection.


I’m curious…
Do you want to get this new makeup line?
How much do you love ONE DIRECTION?

Let me hear your thoughts and leave a reply down below. ;)
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3 comments

    • Jean Quiambao says:

      I KNOW! :)) I almost didn’t believe it at first too but yeah, it’s legit! Hehe. I guess they realized that they do really have a huge market. If I’m a hardcore 1D fan, I’ll do whatever it takes to get a hand on these kits! Parang yung mga batang nabaliw lang dahil sa 1D concert dito sa Pinas. LOL 😛

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